Allie distills complex behavioral science into a unified system. Below you'll find extended insights, diagrams, and structured explanations to deepen your understanding.

Welcome to Allie

Allie is an AI-powered behavioral coaching platform built to close the ambition–execution gap. We live in a world overflowing with productivity tools, yet most people still struggle to turn big ambitions into consistent action. Allie is not another to‑do list – it is a coherent system that combines goals, habits, an AI coach, and social accountability into one experience.

This documentation gives you a deep mental model of that system – from behavioral foundations to architecture, growth strategy, and investor narrative.

Goal Failure
92%
of people abandon New Year resolutions – Allie is built to attack this directly.
Retention
15–20%
typical Day‑30 retention in habit apps – a baseline we expect to outperform.
Surface Areas
5
Today, Goals, Habits, Circles, Coach – a complete behavior system.
Who this is for

Overwhelmed achievers, habit hackers, reluctant self‑improvers, teams, and anyone building or investing in Allie – product, design, engineering, growth, and capital partners.

What Allie solves

Most goal systems fail because they rely on willpower instead of environment and feedback loops. Allie provides daily execution support, weekly identity reflection, and Circles for gentle accountability.

How to read this

Start with Product Vision and Core Concepts. Builders can move on to Product and System Design, while operators and investors can focus on Business & Growth and Investors.

Allie Logo

Your AI Coach

Your AI Coach

Close the ambition–execution gap with structured goals, habits, weekly identity reflection, and Circles.

Daily Execution

Focus sessions, intelligent prompts, and satisfying check‑offs keep momentum.

Identity Loop

Weekly AI reflection connects actions to identity for durable change.

Circles

Private accountability groups provide encouragement and gentle peer pressure.