Go-To-Market & Growth

GTM is a two-phase strategy: establish an initial wedge with high-intent early adopters, then scale through product-led growth and Circles-driven virality.

1. Wedge

Launch with challenges in dense communities.

2. Product-led

Let Circles, streak flexing, and reviews create pull.

3. Referrals

Reward users for inviting accountability partners.

4. Teams

Later, expand into small teams and organizations.

Initial wedge

  • Tech-savvy young professionals and students in dense communities.
  • Framing as a 90-day personal challenge seeded on campuses and online.

Expansion loop

  • Circles create an invite loop: users bring friends into accountability pods.
  • Referral mechanics amplify organic spread.