Subscriptions & Entitlements
Allie runs a freemium model with a clear upgrade path. Free users experience the full behavioral system with limits that encourage upgrading.
| Plan | Best for | Key limits |
|---|---|---|
| Free | Exploring the system and running a few focused experiments. | Capped goals, habits, and AI messages. |
| Premium | Power users committed to long-term identity change. | Unlimited core features, richer analytics, deeper integrations. |
Free tier
- Up to three active goals and five active habits.
- About fifty AI messages per month.
- Access to Circles with basic posting.
Premium tier
- Unlimited goals and habits, plus richer analytics.
- Higher AI usage with deeper coaching flows.
- Access to future team features and advanced integrations.