Problem & Market

The ambition–execution gap is massive. Productivity and wellness apps are a large market, yet retention is weak and many users feel overwhelmed by fragmented tools.

  • Users are overtooled but under-supported: lots of apps, little coaching or accountability.
  • Existing tools often treat tasks, habits, and identity as separate problems.
  • Growing acceptance of coaching and self-improvement products.
TAM

Large combined market across productivity and wellness.

SAM

High-intent users actively seeking structured self-improvement.

SOM

Meaningful activations and paying users within three years.

Allie defines a new category – the AI-powered Behavioral Coaching Platform – that intentionally sits at the intersection of these fragmented domains.