User Archetypes
Allie is optimized around behavioral archetypes rather than demographics. Three core patterns appear repeatedly in research and interviews.
| Archetype | Feels like… | How Allie helps |
|---|---|---|
| Overwhelmed Achiever | Drowning in tasks across apps; guilty about procrastination; context-switching. | Allie consolidates todos, decomposes goals, and prioritizes what matters today. |
| Habit Hacker | Loves routines and experiments but loses steam after weeks. | Conversational tracker with adaptive suggestions and social reinforcement. |
| Reluctant Self-Improver | Wants change but repeatedly falls off; needs accountability. | Circles provide a gentle team; the default becomes following through. |